Editorial content
There. was commissioned by creative agency 132 Studio to conduct executive interviews, archival research and photo editing for the legacy manual of the iconic GE brand .
Curation
For the new headquarters of City National Bank in downtown Los Angeles, There. was commissioned by Art Advisory Services to select photography documenting ‘the American West’.
Voice + Copy
For Gibraltar-based Xapo Bank, There. developed brand voice guidelines and web copy for an online relaunch of its members-only Bitcoin vault and banking services.
VISUAL DIRECtion
For pioneering biotech company Teknova, editorial-style photography and video documented the lab’s cutting edge process and materials.
For leading retailer Target, There. connected Chandelier creative with Rizzoli publishing to craft a book celebrating 20 years of fashion collaborations.
Strategy + VOICE
For upstart NA beer brand AL’s, There. created foundational guidelines for brand positioning, top-level language, social media presence and visual communications.
Retail
There. established a dozen locations of Import News across the US and Europe, offering independent publications, rare products and foodstuffs from around the world.
CURATION
For the City of Tomorrow symposium by Ford, There. commissioned and curated new photography documenting cities across the US.
strategy + voice
For Calico Wallpaper and Cope homegoods, There. developed naming and brand stories conveying the handcrafted process behind their wallpapers, textiles and artist collaborations.
Editorial content
For luxury travel destination Edition Hotels, There. commissioned an ongoing series of digital features that highlight culture and travel.
RETAIL
For Japanese fashion shop United Arrows, There. commissioned a holiday campaign by acclaimed artist Geoff McFetridge that was presented in over 80 of the brand's stores throughout Asia.
There. partnered with The Usual to create a print broadsheet exclusively distributed to Edition Hotels' boutique properties in the US, Europe, the Middle East and Asia.
CURATION
For the launch of Spotify's “Clarify” video channel, There. organized a touring series of weekly conversations, taking place in cities throughout the country.
Strategy + VOICE
For wireless home audio innovator Sonos, There. created guidelines that were applied to communications across numerous consumer touchpoints.
Video Content
For the global release of Uniqlo's new line of Home apparel, There. created a series of short films and photo editorials documenting family moments.
Editorial Content
For the debut of the editorial 'timeline' on fast-fashion retailer Uniqlo's global website, There. established content benchmarks by creating a series of lifestyle editorial features.
CURATION
To support music streaming platform Spotify's education efforts, There. presented 8 unique public art installations at venues across the US.
Strategy + Messaging
There. created positioning and editorial guidelines to elaborate Japanese retailer Uniqlo’s core brand values and establish broader awareness and affinity among US consumers.
