Sasha Laing is the Creative Strategist at There. and the Co-Founder of Import News. In her role at There., she has helped Uniqlo shape their US strategy and launch their global editorial content site, directed and produced a nation-wide series of exhibitions and talks for Spotify, and developed a strategic brand voice for Sonos. As former Creative Director at independent advertising agency Fearless, she developed strategic commercial work for MetLife, Citibank, Diageo, PepsiCo and Bennington College. She has also worked regularly with graphic and digital design studio For Office Use Only, crafting copy for Calico Wallpaper, PELLE and Trahan Architects.
Sasha is a writer with an MFA from Columbia University. Her work has been published by American Chordata, West Branch and Everyday Genius and she has been awarded residencies by The Edward F. Albee Foundation, Ragdale, VCCA and Villa Lena (Italy). Sasha recently collaborated with the artist Josh Kline, writing the script and providing creative direction for a video that was part of his show "Unemployment." She is the creator of www.lovemoneydeath.com, and her project “Being” was exhibited as part of “Temporal Situations” at SITUATIONS gallery in New York in 2017.