For the introductory presentation of Ford CEO Jim Hackett at the car maker's City of Tomorrow symposium, There. commissioned and curated new photography documenting cities across the US.
Strategy + VOICE
For wireless home audio innovator Sonos, There. created guidelines that were applied to communications across numerous consumer touchpoints, including marketing, content, retail and customer service.
For luxury travel destination Edition Hotels, There. commissioned an ongoing series of digital features that highlight prestige culture and travel.
There. partnered with The Usual to create a print broadsheet that is distributed to Edition Hotels' boutique properties in the US, Europe, the Middle East and Asia.
To support music streaming platform Spotify's young voter-registration efforts, There. commissioned 8 unique art installations at venues across the US.
For the launch of Spotify's “Clarify” video channel, There. curated a touring series of weekly conversations, taking place in cities throughout the country.
For leading retailer Target, There. worked with Chandelier creative agency and prestige publisher Rizzoli to craft a book celebrating 20 years of collaborations with fashion designers such as Alexander McQueen and Victoria Beckham.
For the launch of the editorial 'timeline' on fast-fashion retailer Uniqlo's global website, There. established content benchmarks by creating a series of lifestyle editorial features.
For the global release of Uniqlo's new line of Home apparel, There. created a series of short films and photo editorials documenting family moments.
Strategy + Messaging
There. created positioning and editorial guidelines to elaborate Japanese retailer Uniqlo’s core brand values and establish broader awareness and affinity among US consumers.
strategy + voice
For Calico Wallpaper and Cope homegoods, There. develops naming and brand stories conveying the handcrafted process behind their wallpapers, textiles and home goods.
There. has established 5 locations of Import News, offering independent publications, limited-edition products and foodstuffs from around the world, operated with local partners in New York, San Francisco and Los Angeles.
For Japanese fashion shop United Arrows, There. commissioned a holiday artist's campaign that was presented in over 80 of the brand's stores throughout Asia.